Day: October 1, 2025

Target group descriptions are a great start, but words alone often feel limiting. To truly understand and empathise with your customer, you need to bring them to life. In this article, I show you how to transform customer insights into inspiring tools: image boards and user personas. With these, you’ll not only see your target group more clearly but also design with empathy and confidence.

Many emerging designers start by creating what they like — but if your goal is to sell, your designs must serve your customers. Defining a clear target group will help you align style, function, and values with real customer needs. In this article, I explain why identifying your target group matters, how to research them, and share an example from my Dear Body collection.