The resale market is booming, with more people than ever turning to secondhand fashion in pursuit of circularity. But as global textile production keeps breaking records, we must ask: is resale truly replacing new consumption—or just reshaping how we overconsume? This article explores the data, psychology, and brand practices behind the paradox of resale.
Cost per wear is often used to justify higher prices in the name of sustainability — but does a higher...
Fashion isn’t just about clothes — it’s about emotion, identity, and connection. To reshape the fashion system, we first need...
Designing for longevity isn’t just about durable materials — it’s about sustaining meaning. Empathy in design means understanding how users...
Target group descriptions are a great start, but words alone often feel limiting. To truly understand and empathise with your...
Many emerging designers start by creating what they like — but if your goal is to sell, your designs must...
The Business Model Canvas is more than a planning tool—it’s a way to see how your fashion business works as...
"Dear Body" is a womenswear collection I designed to explore how clothes can adapt to the changing female body and...
What makes a business model truly sustainable? From resale and rental to repair, made-to-order, and recycling programs, fashion brands today...